Your skin feels instantly hydrated, smooth, and ready for your favorite foundation to glide on effortlessly.
4.9/5 based on 1170 happy customers
e.l.f. Power Grip Primer
Best Seller
$43.69
USD
$34.95
USD
Save
20%
Keep your foundation locked in place all day with this hydrating gel base.
"In this field, you can put the most amazing review you have received from your customer. Use it as the best selling reference for your product"
"In this field, you can put the most amazing review you have received from your customer. Use it as the best selling reference for your product"
"In this field, you can put the most amazing review you have received from your customer. Use it as the best selling reference for your product"
"In this field, you can put the most amazing review you have received from your customer. Use it as the best selling reference for your product"
"In this field, you can put the most amazing review you have received from your customer. Use it as the best selling reference for your product"
Excellent
Seamless makeup starts right here.
This gel primer creates the perfect canvas for your daily look. Trusted by so many, it hydrates and locks everything in place for a smooth, confident finish that stays fresh from morning until night.
1 Application
First touch
1 Week
Daily rhythm
Enjoy a reliable routine where your makeup stays vibrant and settled without needing constant touch ups throughout.
1 Month
Total confidence
Your base feels consistently plump and polished, making your morning ritual feel like a simple, stress free habit.
Ongoing
Your essential
This becomes the foundation of your makeup kit, keeping your skin comfortable and your look locked all day.
Velvety base for makeup magic
It feels silky and weightless upon contact. The clear gel hugs the skin with refreshing hydration. It creates a seamless canvas so foundation stays put. Your complexion looks effortlessly smooth and perfectly balanced.
Get your makeup to stay put all day long
This hydrating gel base locks your look in place for a smooth finish
Faster Prep
Spend less time worrying about touchups by securing your look before foundation
Clear Confidence
The translucent finish blends seamlessly so you always know your base is perfect
Hydrating Comfort
Your skin feels plump and moisturized throughout the day under your favorite makeup
Reliable Wear
Relax knowing your foundation stays exactly where you applied it until you decide
Actual Results Experienced
Longer makeup wear
As part of their routine
More daily confidence
After just one application
Smoother morning prep
When they needed stability
Consistent hydrated skin
By making it habit
Why Your Makeup Stays Put Longer
Most primers just sit on top, but ours acts like a magnet for your foundation. It locks every layer in place while keeping your skin feeling hydrated and smooth all day long.
Our product
Others
Maximum Grip
Deep Hydration
Smooth Finish
Longer Wear
Clear Application
What everyone is saying lately
Join our community of beauty lovers who rely on this base to keep their makeup fresh all day long.
e.l.f. Power Grip Primer