Your makeup stays put perfectly.

This gel primer creates a smooth foundation for every look. Trusted by makeup lovers everywhere, it keeps your style fresh and secure from morning until night.

30 Seconds

The Initial Set

Feel your skin become soft and ready as the gel locks in a fresh base.

Mid Morning

Staying Power

Enjoy your day with confidence knowing your makeup looks as good as it did this morning.

Daily Use

Building Confidence

Make this your favorite habit for a smooth complexion that handles whatever your day throws at it.

Evening Routine

Lasting Results

Rely on a consistent finish that keeps your look secure and comfortable until you take it off.

Sturdy base for flawless looks

It glides on clear smoothing away uneven texture. Your foundation clings to it without budging. It feels like a soft embrace for thirsty skin.

Creates a velvety smooth canvas
Locks makeup firmly in place
Keeps skin feeling perfectly hydrated

Keep your makeup fresh and secure all day long

This hydrating gel base locks your look in place for a smooth finish.

Fast Prep

Pat it on and let it set for a ready canvas quickly.

Clear Results

The translucent finish disappears into skin for a perfectly prepped look every morning.

Soft Comfort

Hydrating ingredients feel great while leaving your complexion plump and smooth to touch.

Total Reliability

Trust that your makeup stays exactly where you put it until you finish.

Verified Actual Customer Results

Secure makeup hold

As part of their morning

Total morning confidence

After just one application

Smoother makeup application

When they needed stability

Longer lasting wear

With regular daily use

Why Your Daily Makeup Needs This Base

Most primers just sit there, but our gel formula actively locks your makeup in place all day. It hydrates while it grips, so your skin feels fresh and smooth instead of tight. It truly works for everyone.

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Our product
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Stronger hold
Deeply hydrating
Skin smoothing
Clear finish
Pore friendly

What our community is saying

Join the many who rely on this simple step to keep their makeup fresh and secure all day.

e.l.f. Power Grip Primer Mini